60% of the ingredients come from coastal plastic waste PrimaLoft launched a new generation of high-performance environmentally friendly insulation materials

PrimaLoft, a global leader in advanced materials technology, recently introduced PrimaLoft® marine-bonded plastic insulation in its Relentlessly Another important step forward in the Responsible™ mission. The latest innovation uses at-risk plastics collected near shorelines to create high-performance insulation, preventing plastic waste from entering the ocean. Swedish Helly Hansen and Isbjörn will be the first brands…